Research Report – Estimating Demand for Intercity Bus Services in a Rural Environment

A new report that developed a method for estimating demand for intercity bus services in rural areas has been posted to the SURTC website. The general objective of this research was to develop an intercity mode choice model that can be incorporated into a statewide travel demand model to estimate demand for rural intercity bus services. Data for the study were collected through a survey of North Dakota residents. Gender, age, income, disability, trip purpose, party size, travel time, travel cost, and access distance were all found to have significant impacts on mode choice, and traveler attitudes were also found to be important. The study demonstrated how the mode choice model can be incorporated into a statewide travel demand model, and intercity bus mode shares were estimated for origin-destination pairs within the state. Alternative scenarios were analyzed to show how mode shares would change under different conditions or service characteristics. This study was conducted in the largely rural state of North Dakota, but results could be transferable to other areas with similar geographic characteristics.

The link below provides access to the full report and executive summary, as well as a summary of the survey results:

Innovative Approach to Estimating Demand for Intercity Bus Services in a Rural Environment

For more information, contact Jeremy Mattson at jeremy.w.mattson@ndsu.edu.

Leave a Comment

SURTC is a part of the Upper Great Plains Transportation Institute at North Dakota State University