SURTC researcher Jeremy Mattson will be conducting a webinar discussing the recent report "Estimating Ridership of Rural Demand-Response Transit Services for the General Public." This report provides useful insights to operators looking to enhance their ridership and respond to the changing needs in their communities. The webinar is being hosted by National RTAP on November 16 at 1:30 PM to 2:30 PM CST.
This study developed two models for estimating demand: one using 2013 NTD data and the other using more detailed service data collected from surveys of transit agencies. Jeremy will discuss the results of the study and how to use these two models.
The models can be used by transit agencies or transportation planners to:
- Forecast demand for new demand-response services.
- Estimate the impact of service changes, such as changes in geographic coverage, span of service, fares, reservation requirements.
- Project future ridership based on projected population and demographic changes.