Research Report – Estimating Ridership of Rural Demand-Response Transit Services for the General Public
A new SURTC study developed two new models for estimating demand for rural demand-response transit services for the general public. Lack of data for demand-response service characteristics and geographic coverage has previously limited the development of such models. The first model developed in this study used data from the 2013 rural National Transit Database, and the second used more detailed service data collected from surveys of transit agencies. Ridership was found to significantly increase when the percentage of the population comprised of older adults or people without access to a vehicle increased. The second model analyzed the impacts of service span and reservation requirements on ridership. Results showed that providing more days of service had an expected positive impact on ridership, while allowing users to reserve rides on shorter notice also had a significant positive effect. Click on the link below to see the full report or a summary of the study:
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